Improved consumer addressability in electronic markets allows vendors to send focused promotional messages to specific customers, facilitating a targeted advertising approach that we call “narrowcasting”. We characterize a rational consumer’s market participation decision and identify a narrowcasting firm’s optimal targeting decision when buyers face nontrivial search costs. In the special case...

Evidence-Based Answer Invitation letters are the most studied method of encouraging cervical cancer screening, and they are effective (relative risk [RR] = 1.44; 95% confidence interval [CI], 1.24 to 1.52).1-3 Invitation letters may be more cost-effective than more intensive recruitment efforts (e.g., telephone interviews, promotional campaigns). Other educational interventions (e.g., other typ...

Manufacturers are not necessarily in the "prisoner's dilemma" with their promotional spending. A small share brand may be made better off by promoting even if its behavior triggers a promotional response from larger share conpetitors. Given the seeming inevitability of promotional activity, we consider the management of promotional expenditures across a product line. A manufacturer with two bra...

Colorectal cancer (CRC) screening is a cost-effective prevention and control strategy. However, the promotion of CRC screening for older adults may be difficult because reading CRC prevention information may evoke embarrassment, fear, and anxiety towards the screening procedure and cancer diagnosis. This study aims to (1) examine the effects of three promotional materials for CRC screening on t...

Monads are becoming an increasingly important tool for structural functional programming, because they provide a uniform framework for describing a wide range of programming language features. To facilitate program transformation, Fokkinga derived a su cient assumption under which there is a kind of socalled monadic catamorphisms which satisfy several general laws useful for the transformation ...

Upselling is offering an additional product to a customer who just made a purchase. Most catalogers and online sellers in addition to some traditional retailers use upselling. One of the reasons that firms use upselling is to clear inventories of slow-moving items. We investigate the pricing and discounting questions for such an item, which we call the promotional product. In our model, an arri...