This study aims to empirically investigate the influence of destination image, visitor image congruity, and perceived related health issues on revisit intention role risk as moderators in these relationships. We integrated theory self-congruity protection motivation understand post-pandemic travel behaviour further. Using a moderated regression analysis (MRA), data are collected from 402 studen...

  Background: Skin cancer is a serious public health problem in the world. Its prevalence in many countries has been increased in recent years. This study aimed to assess the effects of a theory-based educational intervention to promote skin cancer preventive behaviors (SCPBs) among rural farmers in Chalderan County, Iran.   Methods: This was a quasi-randomized controlled fiel...

The present study compared the utility of two models (the Theory of Planned Behavior and Protection Motivation Theory) in identifying factors associated with intentions to undertake screening mammography, before and after an intervention. The comparison was made between the unique components of the two models. The effect of including implementation intentions was also investigated. Two hundred ...