W model a dynamic purchase context in which a consumer is uncertain about the product’s valuation. The consumer has two purchase opportunities for the product: forward purchase in Period 1 or spot purchase in Period 2. Two forms of regret are considered: buyer’s regret over the money paid in excess of his valuation of the product when buying forward and hesitater’s regret for the lost opportuni...

This paper reports an ongoing study related to the design of conceptual design model of interactive television (iTV) advertisement towards impulse purchase tendency. Despite many studies have been proposing factors of impulse purchase in many different advertising medium like website, mobile, traditional retail store, and traditional television; none of the impulse purchase model is dedicated t...

Two field studies investigate the importance of social presence (real and imagined) and famiiiarity whti the purchase act in producing embarrassment in the context ot an embarrassing product purchase. The results indicate tbat awareness of a social presence during purchase selection and commitment, whether real or imagined, is a motivating factor in creating embarrassmenl for the consumer. Furt...

In a bid to explore the use of an empirical-based model to explain regular gaming purchases, this study applies the Duplication of Purchase Law to gaming. Developed from empirical-based marketing theory and observed in many consumer brands, the Duplication of Purchase Law states that the dominant factor of purchase duplication between two brands is their market share. Using data obtained from t...

Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...

Corporate sponsorships are vital to the success of minor league sport businesses. As competition for sponsorships intensifies in these venues, there is a need for minor league sports to demonstrate a return on the sponsorship investment based on fan purchase intentions and behaviors. Prior research has identified fan involvement, goodwill, and sponsor attitudes as key predictors of fan purchase...

Complex purchase protocols allow several participants (merchants and clients) to be involved within a single purchase transaction. Moreover, they provide the possibility to merge diierent heterogeneous payments into one atomic transaction. Although such complex purchases are urgently required, they are, so far, neither provided by existing protocols nor by available products or research prototy...