This work focuses on the impact of sharing contexts on consumers’ decision processes and purchase-amount decisions. Four studies, using both hypothetical and real (incentive-compatible) choices, find that people regularly purchase more in sharing (vs. non-sharing) contexts. Evidence is presented suggesting that a significant portion of this effect is driven by a cognitive bias arising in sharin...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

Consumers rely on their memory for past consumption experiences when next purchasing in the product category, when advising other consumers, and when setting expectations for future consumption experiences. Although previously considered to be a permanent record of the experience, consumer memory has recently been demonstrated to change with exposure to post-consumption advertising. The results...

Nutrition transition is said to be one of the major causes of rising incidences of non-communicable diseases in Indian population. One of the major changes observed in dietary patterns is consumption of processed foods and eating away from home. This has impacted the nutritional status of populations across many regions. The objective of the study was to map out the consumption trends of proces...

This paper offers an overview of the links between risk and consumption that are discussed in the theoretical literature and the empirical support these theories have received. In the theoretical literature we find two mechanisms whereby risk affects consumption. The first is precautionary saving. Greater risk regarding future income may lead to increased saving to create a buffer against poten...

How will consumption patterns change when consumers move from brick-and-mortar to Internet markets? If consumers purchase more niche products online than at brick-andmortar stores, does this have something to do with the channel or is this solely due to selection effects: the types of consumers who decide to use the Internet channel or the types of products that consumers select to purchase onl...