It is well established that consumers infer value from scarcity, which Cialdini (1984) called the scarcity principle. We demonstrate the reverse of this effect of scarcity on perceived value – consumers infer scarcity of product supply from product attractiveness. We show that this effect arises from the operation of what we call “the value heuristic”. In addition, we show that the value heuris...

“If we talk of promoting development, what have in mind: goods or people [...]

How does scarcity affect individual willingness to altruistically enforce norms of sharing with others and share? Sharing within informal communities offers an important insurance mechanism during adverse shocks. But may test the stability enforcement mechanisms norms. I conducted repeated incentivized economic experiments in a lean relatively plentiful post-harvest season same group Afghan sub...

Environmental history is to a large extent framed by the neoclassical principle of generalized scarcity that recognizes that nature changes, both independently and in response to human actions, and thus changes the context in which human history unfolds (McNeill 2003). At the same time, political ecology puts more emphasis on power and inequalities as direct drivers of scarcity (Blaikie and Bro...