Let D be a masa in B(H) where H is a separable Hilbert space. We find real numbers η0 < η1 < η2 < · · · < η6 so that for every bounded, normal D-bimodule map Φ on B(H), either ‖Φ‖ > η6 or ‖Φ‖ = ηk for some k ∈ {0, 1, 2, 3, 4, 5, 6}. When D is totally atomic, these maps are the idempotent Schur multipliers and we characterise those with norm ηk for 0 ≤ k ≤ 6. We also show that the Schur idempote...