Modern marketing puts the consumer and not the manufacturer in the center, the essence of the marketing approach being the conception, the projection and the making of the product, starting from the consumer towards the manufacturer; this resulting in the fact that the product's marketing approach seems strikingly similar to the semiotic approach of the message. In the semiotic approach, the me...

This paper presents semiotics as a framework for unders tanding and designing computer systems as sign systems. Although semiotic methods can be applied to all levels of computer systems, they view computer systems under a particular perspective, namely as targets of interpretations. When we need to see c o m p u t e r systems as automata, semiotics has little to offer. The main focus of the pa...

The difficulty in reading and interpreting textual information interferes in the quality of the interaction of pre-linguistic deaf in the web. This article aims at determining whether the use of new communication strategies improves interaction of the deaf. The stage of data collection and observation involved the participation of eight volunteers. Two sessions of observation of interactions we...

We introduce the notion of open learner models as artifacts and resources, situated in school level to illustrate a context of multiple user types. We suggest a new direction for research, focussing on open learner models as a facilitator of communication from a semiotic engineering perspective.

The translation of web content into Libras (Lingua Brasileira de Sinais – Brazilian Sign Language), although adequate, cannot always be implemented, due to its high cost. Thus, the present study aims to identify and propose solutions for the potential communication breakdowns in the interaction of bilingual deaf users in corporate systems on the web. The analysis of the interaction took place a...