In recent years research on sensory marketing has attracted the attention of researchers and scholars alike. The purpose this study is to investigate impact stimuli that used create arousal, examine whether arousal influences consumer attitudes purchase intentions. Previously documented literature was as a foundation for while additional opportunities expand topic’s identified. While previous s...

Intense competition conditions push businesses and brands to differentiate. One of the ways differentiate themselves from their competitors is carry out interesting marketing activities for consumers. In this sense, sense-oriented strategies can be used activate purchasing behavior This research aims reveal how consumers are affected by sensory elements when sports ready-to-wear products differ...

During the last decade there has been a continuous rise in consumption of fresh easy-to-peel mandarins. However, mandarins are much more perishable than other citrus fruit, mainly due to rapid deterioration in sensory acceptability after harvest. In the current review we discuss the biochemical components involved in forming the unique flavor of mandarins, and how postharvest storage operations...

given the significance of relativism in molding our worldview and uncovering the nature of truth, this study using the newly-developed concept of emotioncy, attempted to introduce sensory relativism as a new perspective based on which senses can relativize our understanding of the world. to espouse the theory, 24 individuals were interviewed on their experiences of phlebotomy. the results were ...

consumer’s demand for functional foods is increasing, however, production of such food is not an easy task, and sometimes the sensory aspects of food are affected adversely. to ensure the customers of the quality of food, it is necessary to label the product with accurate nutrition information in order to make people aware of the positive nutrition effects of such foods. the aim of this researc...