This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM) intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questionnaires were valid (94.09%), and a structural equation model was used to analyze the data. This ...

Many of the most complex service systems being built and imagined today combine person-to-person encounters, technology-enhanced encounters, self-service, computational services, multi-channel, multi-device, and location-based and context-aware services. This paper examines the characteristic concerns and methods for these seven different design contexts to propose a unifying view that spans th...

Destination is an important carrier for tourism activities to be carried out, and tourists are the main body of activities. Service encounters a crucial component tourists’ experiences factor affecting attitudes behavioral intentions. This research used SOR model as theoretical basis analyze dimensions service impact on intentions toward destination in China. The results indicate that have mult...

This analysis examines incidence rates, prevalences, and outpatient encounters for migraine and other headache syndromes among active component members of the U.S. Armed Forces from 1998 through 2010. For both migraine and other headache syndromes, incidence rates, prevalences, and rates of outpatient encounters increased during the period. In 2010, 3.9 percent of male service members and 11.3 ...