In Indonesia, there is rivalry in e-commerce from not just domestic but also a number of foreign businesses who promote their goods there. With Flash Sale offer, Shopee Indonesia distinguishes themselves the competition. There no research on characteristics flash sales with perceived values and products involve implications online shopping enjoyment impulse buying. Research often examines syste...

The rapid growth of Internet shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia. By using TAM and TRA as the theoretical base, this study aims to investigate the impact of perceived usefulness, perceived ease of use and perceived enjoyment on customer e-loyalty and e-satisfaction. SPSS and SmartPLS (M3) are used as the main analytical too...

The present paper explores the importance of designing shared browsing user interfaces to support sociability. In particular, several shared browsing interfaces were empirically tested for the extent to which they helped people achieve a sense of shared understanding--or common ground--while surfing the web. We found a) that people generally preferred a shared browser to an unshared browser whe...

SUMMARY Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution channels to online channels. Therefore, Web site quality, trust, usefulness, enjoyment and social pressure are now considered a critical factor in attracting customers' attention and build loyalty. This paper proposes factors that Drives consume...

This paper extends a previous study that examined the role of enjoyment on the development of e-Loyalty by considering the role of race, income, and education on the enjoyment and development of e-Loyalty in women online shoppers. The goal of this research was to develop a better understanding of the online consumer by investigating women in relation to their e-commerce behaviors and perception...

Livestream shopping has attracted great attention in an increasingly digitalized society. This study is to explore the mechanism through which social presence and physical affect consumer purchase intentions livestream as emerging e-commerce model. Based on flow theory, this proposes integrated model explain feeling of affects consumers’ shopping. Empirical data were collected China test propos...

The proliferation of channels has created new challenges for research, including understanding how consumers may be segmented with respect o their information search and purchase behavior in multichannel environment. This research considers shopping a dynamic process that consists f search and purchase phases, in which the total utility of shopping process is determined by the perceived consume...

Consumer behaviour in 2016 shows that (r)etailers need online/offline integration to better serve their clients. An important distinguishing feature of the physical shop is how it can offer consumers a shopping experience. This study uses two experiments to research the extent a fashion store's shopping experience can be presented to consumers via visual material (a regular photo, a 360-degree ...