This study investigates whether a consumer’s need for social affiliation and a consumer’s relationship proneness impact behavioural intentions (word-of-mouth communication, price sensitivity, repeat purchasing) towards a hairdresser’s. Data were collected from a systematic sample of a hairdresser’s consumers in Belgium. LISREL results revealed that need for social affiliation is a strong determ...

We show that the mere hint of affiliation dramatically increases prosocial behavior in infants. Eighteen-month-old infants helped a person in need more often, and more spontaneously, when primed with photographs evoking affiliation than when primed with photographs evoking individuality. This study demonstrates that social primes can have an influence on infant behavior, and so opens up a wealt...

How can changes in degrees of group affiliation or identity change one’s decision to cooperate or defect in a dilemma? According to the logic of appropriateness, decision changes result from changes in answer to the question, ‘‘what does a person like me do in a situation like this?’’ In two studies, transient group affiliation is systematically manipulated to test its influence on the appropri...

An affiliation network is a particular kind of two-mode social network that consists of a set of ‘actors’ and a set of ‘events’ where ties indicate an actor’s participation in an event. While event affiliations are fundamental in defining the social identity of individuals, statistical methods for studying affiliation networks are less well developed than methods for studying one-mode, or actor...

The transmission of religious affiliation is analyzed in a sample of 3810 Australian twin pairs and their parents. Twins were classified by sex, zygosity, and whether they were living together or apart. Analysis of twin, spousal, and parent-offspring resemblance shows that several different forms of cultural inheritance operate jointly in the transmission of religious affiliation. Model-fitting...

How can we understand the interaction between the social network topology of a population and the patterns of group affiliation in that population? Each aspect influences the other: social networks provide the conduits via which groups recruit new members and groups provide the context in which new social ties are formed. Given that the resources of individuals are finite, groups can be conside...

Predicting others’ affiliative relationships is critical to social cognition, but there is little evidence of how this ability develops. We examined 9-month-old infants’ inferences about 3rd-party affiliation based on shared and opposing evaluations. Infants expected 2 people who expressed shared evaluations to interact positively, whereas they expected 2 people who expressed opposing evaluatio...