The ways in which we both produce and consume content has been a constant state of technologyled evolution. However, the perceived speed of change is now greater, and with that speed comes disruption (as was the case with the music industry around a decade ago). This work will look at the “content economy” where it has come from, where it is going, and whether the world of iPad-clutching consum...

In this observational study, we determined how frequently consumers accessed on-premises nutrition information provided at chain restaurants. The number of patrons entering and accessing nutrition information was recorded at 8 locations that were part of 4 major restaurant chains (McDonald's, Burger King, Starbucks, and Au Bon Pain). Only 6 (0.1%) of 4311 patrons accessed on-premises nutrition ...

Numerous industries have been significantly affected by the Covid-19 pandemic, including coffee industry. People were forced to stay at home, many shops had shut down due lack of customers. However, as pandemic subsides, market now is recovering and growing a rapid pace. Now Starbucks has over 36,000 stores around world, covering 84 countries, while in Chinese mainland, it operates more than 6,...

The purpose of this study is to understand the factors that influence purchase intention consumers Starbucks tumblers through emotional and rational effects. This research method quantitative descriptive by distributing questionnaire with a non-probability sampling technique, which convenience 207 respondents consisting 103 males 104 females. need for uniqueness divided into two based on explor...