Mode choice modelling is commonly done to estimate the patronage demand of the various available transport modes. Since the late 1990’s in South Africa, Stated Preference (SP) surveys and occasionally Revealed Preference (RP) surveys have been used to estimate the representative trip utility attributes and their associated weightings. The transit utility attributes and weightings are also used ...

6 Monte Carlo experiments are used to study the unbiasedness of several common random utility mod7 els for a proposed adaptive stated preference survey. This survey is used to study the influence of the 8 knowledge of existing mode shares on travelers mode choice. Furthermore, the survey is applied to a 9 sample of subjects selected from the University of Minnesota. The results indicate that th...