Covid-19 affected consumer behavior, especially in the first year. Expectations and habits grocery shopping are switched over. Government regulations limit our outside activities caused demand for omnichannel experience or online offline availability at once (Economist, 2021). A physical store is still an option a multichannel company will give unique value to brand (Bella, 2019). The be more p...

Considering the increase of the store brand’s market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’ purchase intention?”, since perceived quality is a customer-based undertaken variable. The present study proposes and em...

This paper examines the relationship between performance assessed electronic store (e-store) service quality and e-store customer loyalty in an electronic retailing environment. The research was carried out using a web-based survey method involving 3 e-stores and 324 e-customers. The survey data was then used to test models of e-store service quality and estore customer loyalty and to assess th...

Recognizing that a consumer’s congruity judgment with a store image can be formed with both actual and ideal self-images, this study investigates the differential effects that these two congruity judgments might have on a consumer’s evaluation of an online store. The results indicate that the closer the image of an online store is to the consumer’s actual self, the more favorably the store is e...

This paper aims to examine the effect of price discounts on store image and eventually consumers’ purchase intention in online shopping context of cell-phones. For this purpose, two cell-phone brands; i.e., Nokia and HTC were selected to study among 248 professors, employees and university students from University of Tabriz, Iran during April-June 2012. Required data was collected through quest...