This research examines how core consumers of selective brands react when non–core users obtain access to the brand. Contrary to the view that non–core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which these non–core users enhance rather than dilute the brand image. A distinction between two types of non–core users based on how they...

there is a relationship between tourism motivation and destination choice, acquiring knowledge about this is so important in predicting the future patterns of tourists’ behaviour. the main purpose of this study is to analyse the motivational factors influencing european tourists’ decision making process to choose iran. a sample of 404 tourists were studied, the data were analysed using factor a...

The image of destinations is a key factor when it comes to positioning and attracting the attention interest potential tourists. That being, subject matter relevant experts academics as well destination managers looking for new alternatives generate greater impact influence. Today, use information communication technologies (ICT) widespread in all areas life, being also useful fully adopted tou...

The application of brand theory to destinations has grown in the last few decades, with destination personality being a viable metaphor for creating and positioning brands. An often-overlooked tourism typology is geotourism; more specifically, volcanic tourism, since it can be passive element any form or active nature tourism. However, its potential relatively unexplored terms online branding. ...

Behavioral constructs such as image, attitude, or (perceived) service quality used in explanatory models of tourist behavior are based on perceptual variables. In contemporary latent-variable-multiple-indicator models perceptions serve as observables linking a theoretical term such as image to the language of measurement. In tourism research image is the most widespread construct and destinatio...