Despite the widespread adoption of smartphone applications, empirical research that examines the user acceptance on different application types is still scare. This paper empirically compares the effects of perceived enjoyment and perceived risk on hedonic and utilitarian smartphone applications. Our analyses show that perceived enjoyment is a stronger determinant of intention to use a hedonic ...

Extensions of a utilitarian and a Suppes–Sen grading principle defined on infinite utility streams are characterized with a stronger notion of Anonymity and without any consistency postulate. The relative merits of the Extended Utilitarian relation are discussed and its rankings are compared with those of the overtaking criterion and the Basu–Mitra Utilitarian relation.

According to Joshua Greene's influential dual process model of moral judgment, different modes of processing are associated with distinct moral outputs: automatic processing with deontological judgment, and controlled processing with utilitarian judgment. This article aims to clarify and assess Greene's model. I argue that the proposed tie between process and content is based on a misinterpreta...

Information systems theory tells us that the deepest going difference between utilitarian and hedonic information technology use is that different sets of motivational factors direct the two types of use. However, recent advances in social psychology and consumer behavior research suggest that there is an even more profound difference: Only utilitarian IT use depends on the self-control mechani...

Online affective experiences and their relationships to utilitarian and non-utilitarian outcomes are of growing interest. This study investigates one affective experience – aesthetics – and its impact on online utilitarian values. As the concept of web aesthetic experience has not been well studied or understood, this study proposes a novel theoretical model connecting web aesthetic experiences...

A substantial body of evidence indicates that utilitarian judgments (favoring the greater good) made in response to difficult moral dilemmas are preferentially supported by controlled, reflective processes, whereas deontological judgments (favoring rights/duties) in such cases are preferentially supported by automatic, intuitive processes. A recent neuroimaging study by Kahane et al. challenges...

This article argues that those who advocate the capitalist market system on basis of ‘invisible hand’ or ‘spontaneous order’ belong to a tradition in political philosophy which attempts find ways get most out flawed human nature, whereas socialists tend opposing maintains faith improvement. The former involves kind consequentialism goodness can be achieved irrespective people’s intentions, latt...

Complex moral decision making is associated with the ventromedial prefrontal cortex (vmPFC) in humans, and damage to this region significantly increases the frequency of utilitarian judgments. Since the vmPFC has strong anatomical and functional links with the hippocampus, here we asked how patients with selective bilateral hippocampal damage would derive moral decisions on a classic moral dile...