IntroductionThe born-global literature sits at the crossroads between fields of entrepreneurship and international business. Early research characterised firms by having rapidly internationalised, within a few years their inception, as well generated large proportion revenue from foreign sales (for example, Chetty & Campbell-Hunt, 2004; Knight

The coronavirus pandemic has changed not only the social, economic, political spheres of nations, but also fashion industry, having to cancel shows. Fashion brands started offering value proposition under new conditions give their customers with changing needs. A lot follow sustainable business strategy help medical staff masks, gowns, and sanitizers for free, donate organizations, research in ...