Penelitian dilakukan dengan tujuan menetapkan prioritas strategi pemasaran CV. Huit Sportwear. Metode yang digunakan dalam penelitian ini adalah analisis SWOT dan AHP. Hasil perhitungan Matrik IFAS EFAS di dapatkan skor untuk mengetahui posisi perusahaan, dimana perusahaan berada kuadran I. Perusahan dapat memanfaatkan peluang ada mendukung kebijakan pertumbuhan agresif menerepakan SO. Dari dih...

Poor access to clean and reliable energy technologies is a major challenge to most developing countries. The decision to introduce new technologies is often faced by low adoption rates or even public opposition. In addition, the data required for effective decision making is often inadequate or even lacking, thus constraining the planning process. In this study, a methodology for participatory ...

This paper presents a multicriteria model for the bank performance evaluation. The model is based on the AHP method (Analytical Hierarchy Process), and it enables the integration of the quantitative data (measured by selected financial ratios) and qualitative data by which the bank features and some internal and external environment factors are described. The financial ratios used in the model ...

Given the importance and prevalence of commercialization in intercollegiate sport, outsourcing sport marketing functions has become a popular business decision with the possibility of becoming more popular in the future. Yet, there is a lack of research about outsourcing in sport marketing with respect to decision making factors when determining whether or not to outsource some aspects of an or...