The Implicit Association Test (JAT; Greenwald, McGhee, & Schwartz, 1998) provides a flexible measure of the automatic associations underlying implicit prejudice. Results of three experiments showed strong evidence of implicit prejudices based on religious ethnicity (Jewish vs. Christian), age (young vs. old), and nationality (American vs. Soviet). Subjects responded more rapidly to tasks that o...

Two studies were conducted to examine whether facial feedback can modulate implicit racial bias as assessed by the Implicit Association Test (IAT). Participants were surreptitiously induced to smile through holding a pencil in their mouth while viewing photographs of unfamiliar Black or White males or performed no somatic configuration while viewing the photographs (Study 1 only). All participa...

Recently in sociolinguistics, the Implicit Association Task (IAT) has been used to test implicit linguistic awareness and attitudes. With the advent of this methodology, studies have been acutely concerned with the relationship between implicit measures such as the IAT and other more explicit measures. While prior studies have found a relationship between implicit and explicit awareness of vari...

Implicit attitudes are evaluations that are made automatically, unconsciously, unintentionally, or without conscious and deliberative processing (Nosek et al., 2007; Gawronski and De Houwer, 2014). For the last two decades implicit measures have been developed and used to assess people's attitudes and social cognition, with the most widely used measure being the Implicit Association Test (IAT; ...

In this study, the authors compared indirect measures that attempt to quantify the level of marijuana associations among adolescents. They also evaluated whether these various methods overlap or tap different aspects of associative processes that may act in concert to influence marijuana use. Automatic drug-relevant associations were assessed in 121 at-risk youth in continuation high schools in...

Associations between certain odors and for instance health effects may lead to positive or negative attitudes toward these odors. However, in experiments we conducted using the Implicit Association Test (IAT), we encountered attitudes even to odor "words." The IAT is based on the principle that reaction times measuring the association between words from a target dimension (in this case, odor vs...

The Implicit Association Test (IAT) examines the differential association of two object categories (e.g. flower and insect) with attribute categories (e.g. pleasant and unpleasant). When items from congruent categories (e.g. flower + pleasant) share a response key, performance is faster and more accurate than when items from incongruent categories (e.g. insect + pleasant) share a key. Performin...

The Implicit Association Test (IAT) assesses relative strengths of four associations involving two pairs of contrasted concepts (e.g., male-female and family-career). In four studies, analyses of data from 11 Web IATs, averaging 12,000 respondents per data set, supported the following conclusions: (a) sorting IAT trials into subsets does not yield conceptually distinct measures; (b) valid IAT m...

Using an innovative method, a Single-Target Implicit Association Test (ST-IAT) was created to explore the implicit theories of intelligence among science and liberal arts teachers and their relationships with their gender. The results showed that for science teachers—especially for male teachers—there was a negative implicit association between “intelligence” and “modifiable” stimuli, whereas l...

This work develops and tests the semantic-motivation hypothesis of sexual offenders' implicit cognitions. This hypothesis posits that sexual offenders' cognitive distortions emerge at the interface between implicit motivation and cognition. The semantic-motivation hypothesis is used to guide the development of 3 implicit association tests (IATs). These IATs were used to test for the existence o...