The article argues the relevance and feasibility of using marketing tools to promote agricultural products. peculiarities promotion complex agro-industrial products related specifics market are determined. Thus, it was found that choice means methods promoting is determined by specific factors depend on type in which company operates (B2C B2B), agriculture (agriculture, manufacturing, processin...

Introduction. Price is the main factor that has a direct impact on results of enter­prises, especially agricultural. The pricing policy able to maintain competitiveness enter­prise, ensure its solvency and stability. Problem. Pricing carried out in complex interaction set internal external Factors. corresponding complexity phenomenon leads need include many Factors model, which can negatively a...