The more open the global economy, increasing use of airlines, at same time tightening competition, both domestic and international flights. Therefore, this study seeks to see analyze airline's marketing strategy from perspective flight service quality price penetration. To test research data, used quantitative methods with regression analysis techniques. This is possible cause effect a variable...

Singapore Airlines is a typical state-owned enterprise and the only airline on Fortune magazine's list of world's 50 most admired companies. This paper first summarizes analyzes basic situation background information Airlines; Then, based profit loss data annual report, it pointed out main impact epidemic airlines, analyses policy, economic, social technological factors PEST analysis. Finally, ...

There is a rich literature in economics on factors that govern airline prices. With approximately 50% of airline tickets sold online, there is now a renewed interest in investigating airline pricing particularly amongst Information Systems (IS) researchers. While market transparency created by online travel agents (OTAs) is a motivation enough to re-examine airline pricing, one missing piece ca...

Using tools from operations research, airlines have, for many years, taken a strategic approach to pricing the seats available on a particular flight based on demand forecasts and information. The result of this approach is that the same seat on the same flight is often offered at different fares at different times. Setting of these prices using yield-management approaches is a major activity f...

BEA economist looks at sumers essentially separate tion strategies at an airline, the airline price strategies themselves through the ticket authors developed a simple the-The role of pricing strategies, choices that they make. This oretical model of second-degree which can have a profound im­ type of self selection is referred price discrimination and applied pact on companies' profitability, ...

The way passenger traffic is distributed at multiple airport systems continues to intrigue air transportation planners, urban planners, and policy-makers as researchers attempt to unravel how airlines, air travelers and airports relate to each other. While previous research efforts have typically concentrated on the air travelers' choice of airports, the current thesis addresses how the competi...

The air transport sector has never been consistently profitable. Further the true nature of the air transport market has long been hidden beneath a maze of regulations and controls. These have to some extent been gradually relaxed in many markets over the past twenty years, at least as far as operations are concerned. Fixed infrastructure, however, remains heavily regulated. There still remains...

This study develops a method of measuring airline repurchase motivation exploring service items affecting repurchase, and aiding airlines to self-evaluate their service marketing. An empirical study is conducted involving interviewing 1457 repeat patrons of four major airlines that fly between Taipei and Hong Kong. Rasch measurements converting raw ordinal responses into interval scale values w...