This article focuses on how psychological science can be used to maintain and elicit desirable behaviors. It discusses human motivation, decision-making, attitudinal changes, long-term versus short-term goals, group process, leadership, communication and change process. Attitude change is presented as a three-stage process: unfreezing, moving, and refreezing, and attempts to change an attitude ...

To probe the inconsistent link between education and attitude change toward minority social groups, we conducted a field study that focused on audience characteristics and education about lesbian, gay, and transgender (LGT) targets. Participants enrolled in a sexuality course were compared to those in a neurology course, both taught by the same professor. Multiple regression analyses predicted ...

Universities and corporate training programs have realized the importance of enterprise resource planning (ERP) systems in the business world and have incorporated such systems into their curricula and training. Although there is a rich body of literature on ERP, extant research remains relatively scant in examining teambased ERP learning. Drawing upon attitude change literature and expectation...

OBJECTIVES To evaluate the effectiveness of an educational program for improving medical event reporting attitude and behavior in the ambulatory care setting among graduate medical trainees. DESIGN One group pre- and post-test study. SETTING The University of Texas Southwestern Medical Center at Dallas Family Medicine Residency Program. PARTICIPANTS All family practice residents (n = 30)....

Land degradation is one of the most serious problems facing resource-poor tropical hillside farmers. Studies examining determinants of farmers’ decisions to invest in land improvement technologies have focused on economic and financial factors, neglecting individuals’ perceptions and awareness of the problems and how they affect land use and behavioral change that enhance environmental sustaina...

A localist constraint satisfaction neural network model is presented to account for a broad collection of attitude and attitude change phenomena. Activations and weights among units in the recurrent network are used to vary the structure and properties of the attitude and a persuasive message. The model uses Hebbian learning to update weights, allowing it to represent long term changes in attit...

It's fitting that my first contribution in the new " Attitude and Behavior " column addresses the age-old question, which comes first-attitude or behavior? Actually, the more practical question is which should be targeted for change first-attitude or behavior? Education typically addresses " attitude " or internal and subjective dimensions of people by attempting to " think people into acting d...

When an attitude changes from A1 to A2, what happens to A1? Most theories assume, at least implicitly, that the new attitude replaces the former one. The authors argue that a new attitude can override, but not replace, the old one, resulting in dual attitudes. Dual attitudes are defined as different evaluations of the same attitude object: an automatic, implicit attitude and an explicit attitud...