This paper draws on auto-ethnographic and creative material to disentangle loneliness as including moments of tension but also the potential for personal liberation. The analysis intersectional reflexivity a joint project building feminist friendship activist academic collaboration. Our collaborative critical auto-ethnography sought reach co-production narratives while embracing diversities our...

Traditional ethnography, as applied to marketing research, involves the analyst spending time observing the consumer in her natural lair, so to speak, as she goes about buying and using a product or service. But ethnography doesn’t stop there. The observation of target consumers is almost always accompanied by depth interviews, during or after the observation phase. So, ethnography is actually ...

Development sociology as a distinct area of study gained prominence in the post-world war era with the evolving interest in political and economic progression of the post-colonial world. The emerging discipline from the mainstream sociology have been particularly interested in development paths and strategies adopted in nations in the various regions of the world with greater emphasis in develo...

Having completed multiple periods of legal work experience is often regarded as ‘pseudo mandatory’ for an Australian law graduate to be competitive professional positions. This article explores the implications these expectations, at a systems level, but also individually past and recent graduates, current students. It does this through both exploration literature, ‘auto-ethnography’ in which a...

'Implementation research in nutrition' is an emerging area of study aimed at building evidence-based knowledge and sound theory to design and implement programs that will effectively deliver nutrition interventions. This paper describes some of the basic features of ethnography and illustrates its applications in components of the implementation process. We review the central purpose of ethnogr...

In today’s global markets engineers need to design products for a wide variety of stakeholders and cultures. Engineering students, therefore, must learn how to design products that meet the needs of the stakeholders and are appropriate for the cultures inwhich theywill beused.Human-centereddesignguides students indevelopingdesign ideas that achieve this goal. This approach has proven to support...

Culture Categories Tree Metaphor Concepts in grocery retailing Customer Social Self Concept Modes of Ethnographic Research in Branding Tree as a Critical Model of Branding as a Cultural process