The learner‟s acceptance of e-learning systems has received extensive attention in prior studies, but how their experience of using e-learning systems impacts on their behavioral intention to re-use those systems has attracted limited research. As the applications of e-learning are still gaining momentum in developing countries, such as China, it is necessary to examine the relationships betwee...

BACKGROUND Obesity and over weight is one of the causes of threatening children's present and future life. One of the factors that cause this problem is parents' attitude toward preschool children's nutritional patterns. Education can improve the parents' attitude and prevents from this big issue. This study aimed to assess changes in mother's attitude and behavioral intention using intention m...

The purpose of this study was to develop Learning Object Acceptance Model (LOAM) to examine the underlying factors and causal relationships that determine learners’ behavioral intention to use multimedia learning objects in higher education. This study called for the 342 respondents to progress through two phases of learning objects participation: Introduction and Direct-use experience. Structu...

The aim of this study was to test the efficiency of an extended model of the theory of planned behavior (TPB) in predicting intention to improve oral health behaviors. The participants in this cross-sectional study were 153 first-year medical students (mean age 20.16, 50 males and 103 females) who completed a questionnaire assessing intentions, attitudes, subjective norms, perceived behavioral ...

Background: Consumption of fast food, as a consequence of the modern industrial society, has increased in recent years among teenagers and young people. The purpose of this study was to investigate the effect of fast food consumption on female students in Yazd University of Medical Sciences based on the Prototype/Willingness Model. Methods: In this descriptive-analytic study, 245 female dormito...

background & aim: the prevalence of gestational diabetes during pregnancy is one of the major maternal and fetal complications. self-care behavior could be an effective method to control gestational diabetes induced by pregnancy. the theory of planned behavior (tpb) is one of the popular conceptual frameworks for the study of human action and the prediction and understanding of particular behav...

BACKGROUND The Behavioral Intention Model is one of the best and most widely models used regarding attitude of behavioral of pregnancy and decrease the rate of cesarean section (CS) among pregnant women, except effect of attitude and subjective norms on behavioral intention. Two variables of self-efficacy, and outcome expectation, relate to individual's behavior in an upcoming situation, and bo...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...