Methods are proposed and described for estimating the degree to which relations among variables vary at the individual level. As an example of the methods, M. Fishbein and I. Ajzen's (1975; I. Ajzen & M. Fishbein, 1980) theory of reasoned action is examined, which posits first that an individual's behavioral intentions are a function of 2 components: the individual's attitudes toward the behavi...

PURPOSE This study examined Korean clinical nurses' intentions to care for SARS patients and identify determinants of the intentions. Theory of planned behavior was the framework to explain the intentions of Korean nurses for SARS patients care. METHODS A convenient sample of six hundreds and seventy nine clinical nurses from four university-affiliated hospitals located in Seoul and in Kyung-...

PURPOSE This study examined weight stereotypes among White and Hispanic youth. Specific objectives were to: (a) document stereotyped beliefs about fat vs. thin peers; (b) examine the extent to which stereotyped beliefs contribute to behavioral intentions toward fat vs. thin peers; and (c) explore potential differences in weight stereotypes and behavioral intentions in White and Hispanic youth. ...

The design of a website interface plays an important role in online purchasing, and customers are more likely to visit and buy from betterdesigned websites. However, previous studies have not provided consistent information about the features a website should provide. Based on Hausman and Siekpe’s (2009) comprehensive model, this study aims to empirically verify whether the model can be applied...

The purpose of this research is to investigate whether the relative influences of attitude, subjective norm, and perceived behavioral control on consumers’ purchase intentions will be different when consumers possess different levels of product knowledge (subjective and objective) and attention to social comparison information (ATSCI). As proposed by the theory of planned behavior, consumers’ p...

PURPOSE Current strategies for improving diet and activity patterns focus on encouraging patients to make better choices, but they meet with limited success. Because the choices people make depend on the choices they have, we examined how practical opportunities for diet and physical activity shape behavioral intentions and achieved behaviors. METHODS Participants included 746 adults who visi...

Implementation intentions are if-then plans that spell out in advance how one wants to strive for a set goal. For the if-component, a critical cue is selected (e.g., a good opportunity, an anticipated obstacle) that is linked to a goal-directed response in the then-component. Implementation intentions are known to enhance the rate of goal attainment. They do so by delegating action control to s...