This article demonstrates the usefulness of two theories for the development of effective health communication campaigns. The integrative model of behavioral prediction focuses on changing beliefs about consequences, normative issues, and efficacy with respect to a particular behavior. Media priming theory focuses on strengthening the association between a belief and its outcomes, such as attit...

During the past few decades, social and behavioral sciences experienced a proliferation of vibrant research communities, leading to a rapid accumulation of theories, articles, and constructs (Lee et al. 2004; Straker 2008). Many efforts have been dedicated to exploration and integration of this large network of behavioral research data. For example, the inter-nomological network, a construct se...

The IT community has a long history of developing theory to explain when people will change their behaviors to adopt new technology systems. Two current technology adoption theories, the Technology Adoption Model and the Value Frequency Model, draw from different groups of referent theory: Reasons Theories (RTs) and Expectancy Value Theories (EVTs). RTs and EVTs make different assumptions about...

Motivational concepts have been central to systematic psychological, behavioral, and social psychological theories over the past century (Berridge, 2004; Cofer & Appley, 1964; Higgins, 1997). Motivational theories have been highly diverse in their nature and focus, but for the most part they have been developed largely from psychological or behavioral data and concepts. This is true even for ho...

Article history: Received October 1, 2011 Received in Revised form November, 14, 2011 Accepted 15 February 2012 Available online 29 February 2012 The aim of this paper is to explore the determinants of Portfolio Choice under the investors, professionals and academics’ perception. We introduce an approach based on cognitive mapping technique with a series of semi-directive interviews. Among a sa...

Repetition priming (RP) is a form of learning, whereby classification or identification performance is improved with item repetition. Various theories have been proposed to understand the basis of RP, including alterations in the representation of an object and associative stimulus-response bindings. There remain several aspects of RP that are still poorly understood, and it is unclear whether ...

Background & Objective: This study contributed to the current body of literature on educational games by comparing medical students’ flow experience in three types of educational games developed based on three learning theories: behavioral, cognitive, and social. Materials & Methods: A quasi-experimental repeated measure design was employed. A total of 39 second-year medical students played th...

two studies (N = 109 anxious and depressed patients; N = 94 depressed patients) investigated the role of autonomy as described in self-determination theory as a mechanism of therapeutic change in cognitive behavioral group therapy. Across both studies, results showed that higher need satisfaction for autonomy is related to improved outcomes, and that this relationship is mediated by improvement...