This study aims to investigate the creation of product innovation towards fashion start-up business by applying Blue Ocean Strategy. explores customers’ preferences as basis innovation. Furthermore, also works for adjustment company’s value offered market. research uses a descriptive qualitative approach where informants are determined using combination snowball sampling and purposive technique...

Since the release of its home console, "Wii," Nintendo had fought mostly successfully off competition in gaming market by using a blue ocean strategy. The strategy is idea to create new space with no or minimal through differentiation, low cost, and innovation. It not compete against but demand make irrelevant instead. Nintendo's first step pursuing was get out Red Ocean, where there none befor...

Cibugary dairy farm is one of the farms that actively produces milk and has an agritourism concept. Farm as old player in midst many players industry currently trapped fierce competition (red ocean). The purpose this study was to analyze condition business model, internal external environment on right model for analytical method used canvas, IFAS EFAs analysis, SWOT Blue Ocean Strategy. results...