Identifying the originating device for a given media, i.e. the type, brand, model and other characteristics of the device, is currently one of the important fields of digital forensics. This paper proposes a forensic technique based on the Benford’s law to identify the printer’s brand and model from the printed-and-scanned images at which the first digit probability distribution of multi-size b...

The purpose of this study was to investigate factors affecting brand awareness of virtual advertising in sports. Specifically, the study tested the effects of animation, repetition, baseball involvement, and team identification. An experiment using two Latin square designs was conducted to assess the effects of these factors on awareness levels. Results indicated no effect of animation, while e...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...

Although the marketing literature has extensively studied consumer-brand identification, scholars have not fully explored its well-being benefits. Drawing from social identity approach and bottom-up theory of subjective well-being, we examine how identification can be a source happiness in experiential consumption settings. We conduct two studies to test proposed research model. In Study 1, res...

Originally, “brand” meant only a mark of identification. Brick makers in ancient Egypt marked their bricks to avoid blame for the collapse of a building [1]. In ancient times, potters would also put marks on their work for identification [2]. Today, the word “brand” has taken on a new meaning. Blackett has even argued that “...brands have come to symbolize the convergence of the world’s economi...