Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to attain visibility to a vast audience.

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Unscrambling an anagram prior to making a recognition judgement about that target word or an unrelated word increases one’s claims of having seen the target word before (the revelation effect). We examined whether a revelation effect would occur with brand name recognition and preference. When participants had to solve an anagram prior to seeing a target brand, they were more likely to claim to...

Time and again the importance of generic prescribing has been emphasized, primarily to reduce the cost of drugs (Mukherjee, 2013). There are two concepts to be understood here, one is generic vs. patented drugs and the other is a drug’s “brand name” vs. “non-proprietary name” or “generic name.” Although, our article primarily describes the Indian scenario, it can be extrapolated to other countr...

Cost consideration has special relevance in psychiatric practice, where the drug treatment has to be continued for long duration. On evaluating, the cost of different brand names, of the same generic drug using CIMS and MIMS (India, 1991), it was found that Cost Range and Cost Ratio varies considerably. The Cost Ratio is more than 3 for Tab. Thioridazone 100 mg and Cap. Daxepin 75 mg. Since, th...