نتایج جستجو برای: brand trust

تعداد نتایج: 106809  

Journal: :Journal of Targeting, Measurement and Analysis for Marketing 2005

Journal: :E-Jurnal Ekonomi dan Bisnis Universitas Udayana 2019

Journal: :Isoquant 2022

Keberadaan konsumen dengan loyalitas tinggi sangat diperlukan dan untuk meningkatkan pada merek dapat diwujudkan melalui brand image, trust satisfaction. Penelitian ini dilakukan mengetahui pengaruh satisfaction terhadap loyalty pengguna marketplace Tokopedia di Ponorogo. menggunakan pendekatan kuantitatif. Pengumpulan data menyebarkan kuesioner kepada Hasil penelitian menunjukkan bahwa image t...

Journal: :European Journal of Physical Education and Sport Science 2022

<p>The aim of this study is to analyze and evaluate the determination trust loyalty level basketball fans their team help form strategic sales plan considering team. The data from survey are generated 283 ranging in age 13 71 (205 male, 78 female) who participate games. As a result structural equation modelling, it has been found that brand positive strong effect on attitudinal behavioral...

Journal: :Computers in Human Behavior 2016
Ta-Wei Kao Winston T. Lin

Using the data collected from the online banking users in Taiwan, we build a hierarchical model of ebanking service quality and investigate the relationships among e-service quality, trust, satisfaction, loyalty, and brand equity. Moreover, the simultaneous equations system approach is also applied to transfer the traditional satisfaction-loyalty path into the simultaneous relationships between...

2012
Guilherme Liberali Glen L. Urban John R. Hauser Eric Bradlow Michael Braun Luis Felipe Camargo Daria Dzyabura Patricia Hawkins Xitong Li Natalie Mizik Nick Pudar Daniel Roesch

Business at MIT (ebusiness.mit.edu), and an anonymous US automobile manufacturer. We gratefully acknowledge the contributions of our industrial collaborators, research assistants, and faculty colleagues: Abstract Two field experiments examine whether providing information to consumers about competitive products builds trust. Established theory suggests that (1) competitive information leads to ...

2015
Abhishek Dwivedi Lester W. Johnson

The current study extends the endorsement literature by examining it in the trust–commitment framework. Specifically, the trust–commitment framework is examined as a mediator of the effect of endorser credibility on consumer perceived brand equity as well as consumer expectations of relationship continuity. The current study is conducted within a pure service (i.e., telecom service) context; ad...

Journal: :Journal of Management and Business Review 2023

Technological advances sharpen competition in the cosmetics industry and force companies to innovate stay competitive continuously. The study aims test analyze influence of brand personality, experience, self-brand connection, love & trust on loyalty Wardah Cosmetics users. This research proposes a modified model from previous model, which is expected produce that can predict Brand Loyalty ...

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