Cause-related marketing (CRM) and sponsorship activities have become an increasingly popular corporate social responsibility (CSR) strategy, whereby firms partner with non-profit organisations (NPOs) to achieve varieties of business objectives, while still supporting NPOs causes. Advances in internet technology e-commerce facilitated the widespread use CRM advertisement frames targeting potenti...

Due to heightened ecological awareness and concern in recent years, many businesses have started employ cause-related marketing (CRM) strategies aiming at communicating sustainability-based value their potential targets. Building on the growing body of research cause-brand fit product types, present study incorporates environmental values explore effectiveness CRM messages telecom industry. A 4...

the current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. then, the relationship between innovation and the marketing performance was assessed. in this research, sales and marketing managers of 42 sample companies were selected from three industries including: ind...

minutes to use the toilet! The arbitrator was, I think, as dumbfounded as I was and did not credit that preposterous, obviously fabricated story. My point is that no arbitrator should credit ridiculous testimony, testimony that would never otherwise be credited, just because it arises within the context of a highly emotional drug case. Finally, I would urge that you keep reminding yourselves of...