The image of a region or a city is an emerging topic in most debates about economic development strategies at the local and regional level. Image is mostly considered an element of area marketing –a very fashionable item in contemporary policy approachesand instrumental to define communication strategies. Like with products and services, however, image is never (only) the outcome of ad hoc acti...

Empirical studies in various countries show the negative impact of Covid-19 on domestic economy, such as decreased purchasing power and consumption, deteriorating company performance, threats to financial banking sectors well existence MSMEs. Based data from Bandung City Micro, Small Medium Enterprises Cooperatives Service (KUMKM) reported by Jabar Ekspres digital news platform (2021), 90% MSME...

Given the growing importance of online search in travel planning, marketers need to better understand the behavioural aspect of travel planning using search engines. The goal of this study is to identify patterns in online travel-related queries across tourist destinations. Utilizing transaction log files from a number of search engines, the analysis indicates both commonalities and differences...