Although all businesses face the possibility of fraud, those that rely on internet advertising an especially high risk click which may lead to inaccurate statistics and unnecessary expenditures. The cost per for channels might skyrocket if enough people ads. Internet is becoming a significant revenue source many websites. Under this model, advertisers pay publisher flat rate each click-through ...

Click-through data derived from traditional document search has recently been closely examined with some doubts cast on its perceived usefulness as a source of absolute relevance judgements. Conceptually similar, and holding many potential uses, image search click-through data has not seen such close examination, despite vastly different properties. Addressing this we detail and report findings...

The conjugation of oligonucleotides with reporters is of great interest for improving their intrinsic properties or endowing new ones. In this context, we report herein a new procedure for the bis-labelling of oligonucleotides through oxime ligation (Click-O) and copper(I)-catalyzed alkyne-azide cycloaddition (Click-H). 5'-Azido and 3'-aldehyde precursors were incorporated into oligonucleotides...

We report on a study that was undertaken to better identify users’ goals behind web search queries by using click through data. Based on user logs which contain over 80 million queries and corresponding click through data, we found that query type identification benefits from click through data analysis; while anchor text information may not be so useful because it is only accessible for a smal...

Online search as well as keyword-based contextual advertising on third-party publishers is primarily priced using pay-per-click (PPC): advertisers pay only when a consumer clicks on the advertisement. Slots for advertisements are auctioned, and per-click bids are weighted by the probability of a click given that the advertisement is displayed (the “click-through rate”) in addition to other fact...

With the emergence of mobile and wearable devices, push notification becomes a powerful tool to connect and maintain the relationship with App users, but sending inappropriate or too many messages at the wrong time may result in the App being removed by the users. In order to maintain the retention rate and the delivery rate of advertisement, we adopt Deep Neural Network (DNN) to develop a pop-...

A common type of weak-value experiment prepares a single particle in one state, weakly measures the occupation number another and post-selects on finding third state (a 'click'). Most experiments have been done with photons, but heralded preparation photon is difficult slow rate. Here we show that weak value mentioned above can be measured using strong (many-photon) coherent states, while still...

Click through rates (CTR) offer useful user feedback that can be used to infer the relevance of search results for queries. However it is not very meaningful to look at the raw click through rate of a search result because the likelihood of a result being clicked depends not only on its relevance but also the position in which it is displayed. One model of the browsing behavior, the Examination...