Buyer behaviour is the thinking about how people, bunches, and organizations select, buy, utilize merchandise, administrations, thoughts or encounters to fulfil shopper needs needs. The purchase decision a process that goes through series of activity stages result in decision. Coffee one mainstay commodities economy West Sumatra provinces producer coffee for export. purpose this study describe ...

Coffee Shop is not only a commodity in the process of economic development. It also part popular culture, particularly for those who adore looking leisure time and new consumptive dynamic identity. Starbucks coffee culture has been becoming parameter almost worldwide, including Indonesia. Tembalang one sub-districts Semarang that provides lot shops, both modern semi-modern have become manifesta...

In today’s increasingly competitive coffee industry, the point of running a good shop is no longer to run and beverage simply, but focus on quality service value that customers feel as result. Previous studies have mainly discussed customer satisfaction behavioral intention restaurants, while few explored influencing factors chain shops. Given perceived theory DINESERV model can effectively pre...

<em>The development of the Food & Beverages (F&B) sector which encourages changes in lifestyle people Indonesia has contributed to attractiveness business this sector. One interesting businesses is a coffee shop. The growth shop indirectly contributes national economy. Coffee consumption can also directly shape pattern or consuming variety coffee, one style This shaped inc...

This research aims to find out and analyze the influence of social media marketing, product quality store atmosphere on brand image quality, purchase intentions at coffee shops in Aceh. The study sample used 210 respondents selected with criteria having visited a Coffee Shop Aceh least 2 times. method this is causality research. results showed that partially had positive significant effect Part...