Marketers often analyze multinomial choice from a set of branded products to learn about demand. Given a set of brands to study, we analyze three reasons why choices from strict subsets of the brands can contain more statistical information about demand than choices from all the brands in the study: First, making choices from smaller subsets is easier, so it is possible to use more choice-tasks...

this study assessed domestic customers' attitude for website usability and attractiveness in iran petrochemical commercial company (ipcc) in business to business (b2b) market space . a three-phase conceptual scheme for website evaluation is examined based on constructs such as attractiveness, navigation and transaction. a website with aesthetics appeal can help initial attraction, communic...

With strong competition and globalization trends like today, customers are faced with countless products, brands, prices, suppliers, etc. Businesses that want to survive develop need to. Customer-oriented customer-centric, bringing the highest value customers. When have more demands on satisfying their needs, businesses a strategy close relationships customers, which is also way maintain existi...

The article presents the result of linguistic analyses sustainable brands’ mission and vision. must be emotional to create a sense faith in brand target audience encourage it decision-making. It is important correctly use tools certain emotions reflect values. Sustainable development according United Nations organizing principle for meeting human goals while at same time, sustaining ability nat...

Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster more efficiently with their consumers. In convey message about value brands target market, organizations hire influential people who considered be creators public opinion a virtual environment. Nowadays, crowded micro macro influencers, or at least those present ...