This research was conducted on batik craftsmen in East Java, Indonesia. Competitive advantage for is an effort to upscale by aligning their positions with corporate ones. Strategies that can be taken as achieve competitive are effectuation strategies and niche marketing, where these explore exploit internal external resources. Batik craftsmen, limitations, must smart dealing business order surv...

a r t i c l e i n f o This study examines the characteristics of organizational structure that relate to hybrid competitive strategies. Such strategies seek to obtain higher performance levels by simultaneously emphasizing high differentiation and low-cost levels. In addition, this paper analyzes the mediating role of competitive strategy in the relationship between organizational structure and...