Purpose – The purpose of this research is to examine predictors of impulse buying. Although moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work suggests that chronic, high frequency impulse buying has a compulsive element and can function as a form of escape from negative affective states, depression, and low self-esteem. Design/methodology/approach – The p...


 The Covid-19 outbreak has had a major impact across the globe. Tourism, education, health, and economies are all affected by this pandemic. One on economic sector is emergence of ‘panic-buying’. This study examines panic-buying in cross-cultural psychological studies. researchers conducted literature review previous studies related to behaviours during both similar scenarios prior Covid-...

This study aims to investigate the factors contributing online impulsive and compulsive buying behaviours among Vietnamese consumers, given increasing prevalence of shopping. A survey 562 participants (104 offline 548 online) Partial least squares structural equation model (PLS-SEM) were recruited empirically examine proposed research model. We found that (1) Performance Expectancy, Facilitatin...