introduction: much of activities in today's world are based on information and less time is dedicated to gain experience and knowledge. therefore, different organizations compete based on their knowledge. in such a situation, knowledge management provides necessary tools to improve the performance of human resources and creates competitive advantages. this paper sought to determine the relation...

Scientific knowledge in consumer behavior is defined as consisting of consumer behavior structural frameworks or models (microtheories) and well‐supported empirical generalizations in various areas of consumer behavior (microfindings). This re‐inquiry first examines a pioneering attempt to develop a test of scientific knowledge in consumer behavior, the Armstrong Test. The problems with that te...

results a relatively strong positive correlation was found between the knowledge development approach, nutritional science, nutrition education and research, and proper solutions for individual nutritional problems and a culture of nutrition (p < 0.001). conclusions 1) effective enhancement and participation in an academic community will be important in the future of food and nutrition security...

Knowledge centric activities of developing new products and services are becoming the primary source of sustainable competitive advantage in an era characterized by short product life cycles, dynamic markets and complex processes. We Ž . view new product development NPD as a knowledge-intensive activity. Based on a case study in the consumer electronics Ž . industry, we identify problems associ...

This paper illustrates the linkages between CRM systems, data mining techniques, and the strategic notions of market segmentation and relationship marketing. Using the hypothetical example of a consumer bank, the data in a relationship based marketing environment are illustrated and guidelines for knowledge discovery, data management and strategic marketing are developed.

Digital Rights Management (DRM) technology ensures protection of rights on distributed music over the Internet. Existing DRM systems emphasize the protection on Businessto-Consumer (B2C) distribution model, but pay very little attention on the protection of Consumer-to-Consumer (C2C) distribution model – referring to peer-to-peer sharing. In this paper, we propose a license management model to ...

Consumer relationship management (CRM) requires detailed information and business knowledge for successful adoption. Data mining techniques are widely used in business administration, the financial industry, and marketing. Mining techniques provide decision administration reference for enterprises by integrating useful information and discovering new information from different perspectives. In ...