Social media advertisement has a great influence on the consumer's perception. The research aims to understand perception of customers toward social marketing. Customers consider Facebook finest media, preferring it Youtube, Whatsup, Instagram, and Tiktok for its interesting advertisements. Businesses digital marketers require deep understanding how consumers interact with marketing appreciate ...

Abstract Home-grown protein crops as an alternative to soya in dairy cattle meals, well other sustainable ethical-based practices, have been proposed increase the sustainability of production. Data on consumer acceptance three novel production strategies ‘agroforestry’, ‘prolonged maternal feeding’ young and ‘alternative source’ were collected through online survey six European Union countries:...

The negative impact that animal protein sources have on the environment is a critical world problem. Finding new acceptable alternatives crucial. Nevertheless, numerous factors influence decision to try an unknown food. By adopting consumer behavior perspective as well approaching possibility of overcoming neophobia, this research examined sensory perception with regard experimentation foods, f...