The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...

When a firm can recognize its previous customers, it may use information about their past purchases in order to price discriminate. We study a model with a monopolist and a continuum of heterogeneous consumers, where consumers have the ability to maintain their anonymity and avoid being identified as past customers, possibly at a cost. When consumers can freely maintain their anonymity, they al...

As organizations spend a significant amount of their resources on online channels, it is vitally important to understand the effects of this cost on consumer behavior. The author developed and empirically tested an integrated model combining the effects of organizational efforts on consumer concerns, process satisfaction, and purchase intentions. The results of this effort suggested that consum...

The consumption of natural products has become increasingly intense in recent years, arousing the interest several new entrepreneurs and companies that already operate market, whether with same type business or not, as within this area other issues are inserted collective interest. study consumer behavior comprises actions purchase, use disposal purchased product and, also, processes decisions ...

When consumers search for and check expiration dates, the risk of purchasing a stale and diminishing quality product reduces. The authors use a simulated eye tracking enabled IT mediated environment to understand the underlying motivation of consumers for checking expiration dates while purchasing groceries. Preliminary findings suggest that expiration date plays an important role in consumers'...

As the Chinese economy grows fast and residents' spending power increases, "ethical consumers" have been lavished with increasing attention. In fact, consumption has become a decision-making process closely tied to ethics or morality. This article describes consumers' basic cognition of environmental issues ethical apparel in quantitative manner. The research covers mainly following topics: und...

E-commerce has rapidly and vigorously developed to meet the various needs of modern consumers retailers. However, there are significant differences between e-commerce market traditional physical markets, such as cultural environmental differences, which result in purchasing behavior online compared consumers. Starting from current research status China, this article analyzes retail industry, in...