Firms in durable good product markets face incentives to intertemporally price discriminate, by setting high initial prices to sell to consumers with the highest willingness to pay, and cutting prices thereafter to appeal to those with lower willingness to pay. A critical determinant of the profitability of such pricing policies is the extent to which consumers anticipate future price declines,...

The millennial generation is creative, innovative, and cares about sustainability. However, compared to the previous generations, they are most consumptive. This study investigates their materialism effect on adaptation green values, involvement in environmental sustainability, behavior of buying products. research was conducted using a survey method 312 respondents Jakarta, Indonesia. model pr...

Based on the combination of social networking sites (for short SNS), the study involves the trading of virtual product development status, collates and summarizes the research results in China and abroad consumers buying behavior on virtual products. The researchers attempt to explore factors influencing consumers to buy SNS virtual products by using questionnaires to collect personal informati...

Social live streaming services (SLSS) have emerged as a new type of hedonic social media. SLSS allow users to watch and broadcast video streams in real-time, fostering sociability through synchronous communication via chat channels. While the extant literature has mostly examined producers’ use of SLSS, the consumer perspective has been underexplored. Prior research has identified perceived enj...

The objective of this study was to begin characterizing purchase, storage, handling, and preparation of poultry products and eggs by selected consumers in three Asian countries: India, Korea, and Thailand. Approximately 100 consumers in each location were recruited to participate in this study. The consumers were surveyed about eggs and poultry purchase behavior characteristics, such as tempera...

Previous research has primarily examined consumers’ perceived usefulness of web sites and trust in the web retailer as two major predictors of web site use and e-commerce adoption. While the consumers’ repeated behavior in the past (i.e., habit) may contribute to continuance behavior, it has not been investigated. This article includes habit as a primary construct along with perceived usefulnes...

Consumers may observe previous consumers' choices. They may follow their choices if they think these consumers are better informed. In turn, firms may concentrate on influencing the early consumers. This, in turn, changes the nature of early consumers' choice behavior as a signal for other consumers. In this paper, I show that firms' influence activities need not distort earlier consumers' deci...