Background: Studies report inappropriate snack and junk food consumption patterns in children and young adults in Iran. The current survey was aimed to explore fast food consumption behaviors in high-school students based on the Theory of Planned Behavior. Materials and Methods: A cross-sectional study was done among 500 high-school students. Samples were selected based on cluster sampling meth...

This study reports the discrepancy between two methods to assess fruit and vegetable consumption in a Dutch adult population (N = 367).The consumption of fruit and vegetables was assessed by telephone interviews in two ways: it was estimated objectively by using a food frequency method (the number of grams of fruit and vegetables that subjects ate every day), and it was estimated subjectively b...

The current study adds to the literature on indirect and direct effect of sustainability in luxury services purchase intention. agenda researchers professionals industry is constantly changing, not consensual literature, but has been playing an important role society. Luxury have also followed this trend, although studies are still quite limited. aim understand a service purchasing decision-mak...

Although it is evident that sales of team licensed merchandise (TLM) contribute to the overall consumption of sport, research efforts that comprehensively describe what triggers the consumption of TLM is lacking (Lee, Trail, Kwon, & Anderson, 2011). Therefore, based on multiple theories (i.e., values theory, identity theory, attitude theory, and satisfaction theory) and other concepts that infl...

Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability of fresh fish in shops, meal preparation skills, intentions to buy fresh fish, and actual consumption frequencies. In the pre-campaign survey (effective N = 641), significant dete...

Introduction Having an identity as a 'drinker' has been linked to increased alcohol-related harm, self-reported consumption and self-reported intention to engage in risky drinking behavior. These effects have been observed when identities have been measured using explicit measures (e.g. via questionnaires) and implicitly (e.g. using Implicit Association Tests [IATs] adapted to measure identity)...

The aim of this study is to examine the determinants of fruit and vegetable (F&V) consumption with the application of the Theory of Planned Behaviour (TPB) and the additional variables of self-schema, habit and self-regulation. While it has been shown that those with a healthy-eater self-schema are more likely to carry out their healthy dietary intentions, the underlying processes that influenc...