The lack of consensus on the relationship between corporate image management and bank performance prompted this research. study investigates deposit money banks in Nigeria 2007 2017. Quantitative approach methodology where secondary data are collected analysed relevant variables for eight which include five tier one lenders three two is applied. Panel analysis adopted as estimating technique. F...

 Strategic planning aims to harness a company’s core competencies to capitalise on identified environmental opportunities and minimise or avoid environmental threats.  As marketing managers bridge the gap between company, customers, competitors and channels of distribution, they not only manage their marketing strategies, but also tend to be highly influential in business and corporate strate...