Perceived value is considered as a critical motivator of customer repurchase intention. Online shoppers with heterogeneous backgrounds may respond differently to antecedents (i.e. benefits and sacrifice) contributing to differences in perceived value. However, the extant literature exploring the relations between benefits/sacrifice and perceived value did not examine the influence of customer c...

This article explores one potential reason for the online tourism market’s slower than expected growth rate. It investigates to what extent value-added services provided by websites for tour operators and travel agencies are actually perceived as important by the customer in the search and purchase process. An adapted version of a consumer decision process model is used and the results are base...

The service encounter occurs whenever a customer interacts with a company personally or through technology through, for example, the Internet, e-mail, or telephone. Nowadays, customers frequently initiate the encounter as, for example, inquiries, information searches, and complaints are conveniently performed online. This article explores the role of digital service encounters on customer perce...

This study examines some major variables moderating the relationships of service quality, customer satisfaction, and customer loyalty in mobile phone services. The study employed statistical analyses, such as reliability analysis, factor analysis, and hierarchical regression analysis. The results of the study reveal that service quality and customer satisfaction positively affect customer loyal...

Previous studies on social enterprises reported that unlike private enterprise consumers, social enterprise consumers appreciate the social value of the enterprise products and that social value affects customer satisfaction and repurchase intention. However, previous literature also pointed out that focusing only on social value as the factor affecting purchase behavior does not reflect the ch...

customer satisfaction is a critical element for excellence and achievement of anyorganization in a competitive environment. mosques as a nonprofit-religious institutionshould pay attention strongly to satisfying their customers namely prayers, so they cansurvive in a competitive environment of culture. present study aims to design a modelof determinants of people satisfaction to mosque and thei...

This present study aims to compare how service brand preference influence service perceived value, customer satisfaction and loyalty in different countries—Japan and China. Moreover, this study purposes to explore whether countries’ image affect service brand preference of customer. Two customer surveys which were practiced in Japan and China were conducted to examine moderation hypotheses, whi...

While the importance of customer loyalty has been recognized in marketing literature for at least three decades, the development and empirical validation of a customer loyalty model in a mobile commerce (m-commerce) context had not been addressed. The purpose of our study was to develop and validate such a customer loyalty model. Based on IS and marketing literature, a comprehensive set of cons...

Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), in context hospitality services, this study explores role VCC might have customers’ perceived (PV). The delineates two characteristics PV—perceived quality price—as sources for competitive strategy. It attempts to establish existence an effect implementation on these strategy, well in...