While organizational rebranding as abusiness phenomenon has become commonplace,it is accompanied bya startling failure rate and typically high cost. Employees play an important role in representing organization’s brand, but researchers have virtually ignored the employee perspective of these initiatives. This qualitative case study addressed that gap by exploring viewpoint a initiative includin...

Since the voice of customer (VoC) could be core importance for an organisation's success, it is high significance to identify motivating and demotivating factors that influence customers' intention provide or not feedback on service quality. This study aims observe how awareness issue providing feedback, personal beliefs impact expectations from company, organisational culture decision leave fe...

Purpose This research aims to investigate intrinsic and extrinsic product attributes as well the relationship between these features customer satisfaction by confirming moderating role of competitive intensity. Design/methodology/approach The study is conceptual exploratory in nature, drawing on current literature real-time experience with framework development. information was gathered face-to...

This paper proposes a new method for analyzing textual data. The method deals with items of textual data, where each item is described based on various viewpoints. The method acquires 2class classification models of the viewpoints by applying an inductive learning method to items with multiple viewpoints. The method infers whether the viewpoints are assigned to the new items or not by using the...

Software architecture is generally regarded as an important tool to achieve systems of higher quality. It is claimed that the foundation for a system’s quality is laid by the decisions made in the software architecture. A question that is occupying both researchers and practitioners is in which areas should decisions be made in the software architecture? We believe architectural view models pla...

Representation systems are presented for the input and output of the first or deep phase of a language generation system. Actions and viewpoints are the key factors in determining what sentence is produced; viewpoints provide a wide range of ways tO discuss actions, their states and the plans they compose. The language generator plays a key role in a two-medium conversational system for a natur...

The development of most large and complex systems necessarily involves many people each with their own perspective on the system defined by their skills, responsibilities, knowledge and expertise. This is particularly true where the system is a composite system, that is one which deploys a variety of different technologies (software, hardware, mechanical and so on). Inevitably, the different pe...

For example, in this issue of the Journal, a patient with coronary artery disease discusses how he perceived his interactions with his physicians and his concerns about the lack of attention to his values and goals. In a future issue, we expect to publish the reflections of 2 sisters on their father’s experience of a complication in connection with an ICD lead replacement and how they experienc...

This paper gives a brief insight into the current work on the development of an architectural semantics for Open Distributed Processing (ODP). It first provides an introduction to the work on the formalisation in LOTOS and Z of the basic modelling and specification concepts of Part 2, and then focuses on the viewpoint languages of Part 3 of the Basic Reference Model for ODP (RM-ODP). It also sh...