E-commerce greatly facilitates and enhances the level of interaction between a retailer and its customers, thus offering the potential for smarter marketing through thoughtful site design and analytics. This paper presents the three stages of knowledge discovery that move e-retailers from on-line catalog providers to finely-tuned, customer-centric service providers.

Neben dem Inhalt von Webseiten stellt die Verknüpfung durch Verweise zwischen ihnen eine wichtige Informationsquelle dar. So unterstützen z.B. Webseitenempfehlungen auf interessante andere Produkte Kunden großer E-Commerce-Websites bei der Suche nach dem passenden Produkt. Zusätzlich finden sich auf verschiedenen Webseiten Informationen zum gleichen Realweltobjekt, so dass durch Verweise alle v...

The Internet transformed a large number of industries, resulting in various e-commerce business models. An industry that has experienced a particularly large impact is tourism. Although numerous travel agencies offer their services online, the question about the design of online vis-à-vis offline distribution channels continues to persist. This research investigates the value creation for custo...

Purpose of this paper The purpose of this study is to develop a better understanding of the e-commerce strategies currently being deployed by the largest and most influential UK-based retailers. More specifically, our study seeks to empirically explore the scope of retailers’ on-line strategies, the drivers for their adoption and perhaps most importantly the degree to which they are perceived t...

O2O is a new E-Commerce model, and has become an important strategy for the development of enterprises, which can improve not only corporate performance, but also corporate recognition through the combination of online and offline interaction. How to evaluate the effect of network marketing in O2O model scientifically and effectively will become the new research focus. Based on the GIOWA operat...

This paper develops and validates an attitudinal scale that can measure the performance of e-commerce operations both in ”pure play” Internet firms and in on-line components of multichannel firms. The measurement instrument is grounded in a resourcebased view of the firm. The final instrument contains a 14-item perceptual measurement scale. It was tested with data collected from a sample of 595...

by the explosive growth of b2b e-commerce transactions in international supply chains and the rapid increase of business documents in iran’s cross-border trading, effective management of trade processes over borders is vital in b2b e-commerce systems. structure of the localized model in this paper is based on three major layers of a b2b e-commerce infrastructure, which are messaging layer, busi...

Companies using electronic commerce to facilitate their export activities (EC4X) need information and support at all stages of their export development and eCommerce adoption. This need is especially pressing for small and medium enterprises (SMEs). This paper reports the findings of a study of EC4X information and support needs among a sample of Australian companies. Evidence from SMEs, busine...

E-commerce that has undergone an increasing trend in recent years has been regarded as the modern method for transfer of information and economic exchange.   This phenomenon brings about massive changes in most of relations between various economic institutions. Such changes have also occurred in tax systems. Hence, the present research aims to investigate effect of E-commerce on tax structure ...

E-procurement has been identified as an area of B2B e-commerce where IS-enabled transformations of business processes and practices are likely to yield significant benefits. In this paper we present the findings from a recent survey of e-procurement in Australia. The survey is designed around the OECD model of e-business adoption and provides a picture of the readiness, intensity and impact of ...