This study focuses on the links between consumer behaviour and environmental factors through changes in emotional states. Customers of a major Chinese optical retail store were exposed to different types of music in an experiment lasting 3 days for it. Participants (n=226) reported their emotional and behavioural responses in an exit survey. The results of this study find support for music as a...

This study addresses the matter of reflexive control of the emotional states by means of Reflexive Game Theory (RGT). It is shown how to build a bridge between RGT and emotions. For this purpose the Pleasure-Arousal-Dominance (PAD) model is adopted. The major advantages of RGT are its ability to predict human behavior and unfold the entire spectra of reflexion in the human mind. On the other ha...

Some individuals have very specific and differentiated emotional experiences, such as anger, shame, excitement, and happiness, whereas others have more general affective experiences of pleasure or discomfort that are not as highly differentiated. Considering that individuals with major depressive disorder (MDD) have cognitive deficits for negative information, we predicted that people with MDD ...

background & aim : for diagnosis, prevention and treatment of female sexual problems, it is crucial to understand the ways women conceptualize their sexuality. the aim of current qualitative study was to explore the participant’s perceptions and understanding of sexuality. methods & materials: in this qualitative study, fifteen married women aged 21-42 interviewed face to face as they referred ...

This study is for introducing concepts of energy and entropy to describe a robot’s emotion decision. There are several kinds of approaches to explain the emotional structure. The dimensional approach based on factors of pleasure and arousal is chosen for the merit of the interpolation between emotions. Specifically, Circumplex model which has also two axes: pleasure and arousal is used. Besides...

I present a hypothesis concerning the neuronal, mental and behavioral effects of all kinds of affective (emotional) stimuli, i.e., of unpleasant and pleasant stimuli. I use the term stimulus in its broad sense. Affective stimuli evoke two associated percepts: "cognitive" and "affective". A food in the mouth, for example, evokes the gustatory percept and the percept of pleasure. However, affecti...

The purpose of the study is to examine the effects of emotional states on higher-order need attainment in the computer-mediated environment. A survey data were collected from 404 adult visitors within the Second Life of virtual worlds. The findings suggest that the emotional states exert significant effects on attainment of higher-order needs (i.e. belongingness, esteem and self-actualization);...

In this work we presented a mathematical model for the readers’ emotional state responses triggered by font style, type and color. It is based on multiple regression analysis of the repeated measures from 45 students and for 35 textual stimuli using the Self-Assessment Manikin test. Based on the dimensional theory of emotions, we propose a model on how emotional dimensions Pleasure, Arousal, an...

The use of words and particularly the verbs in Human-Human Interaction reveals significant aspects of both human’s social and mental state. This work presents a novel methodology towards the emotional assessment of verbs by users. Essentially we would like to study whether the emotions that user experience are comparable with the corresponding results obtained through a mixture of natural langu...

This paper proposes and evaluates a multi-agents system called NORA that predicts emotional attributes from learners' brainwaves within an Intelligent Tutoring System. The measurements from the electrical brain activity of the learner are combined with information about the learner's emotional attributes. Electroencephalogram was used to measure brainwaves and Self Reports to measure the three ...