In the present article we test a social marketing tool, to induce pro-environmental consumer behavior. The tool intends to do so by changing a target’s self-perception from someone who usually does not engage in pro-environmental behavior to someone who usually engages in pro-environmental behavior. It is based on the assumption that people may fail to view themselves as environmentally conscio...

Background. Information and communication Technology, allows institutions and organizations that doing their business activities and exchanges, with high speed and flexibility. In fact, electronic-commerce has created a massive revolution in Business style and global trading. Objectives. The goal of this study was identifying of Effective Factors on Development of the Electronic Marketing Capa...

This paper investigates the degree of market orientation of participants in the fresh produce marketing channel in Zimbabwe and the extent to which it is influenced by environmental uncertainty. The results generally support previous research that has shown that market orientation is positively related to perceived environmental uncertainty. There was a generally high degree of market orientati...

The article aims to study green marketing practices and to identify what determines green marketing orientation for a company. A questionnaire-based survey method was adopted for the data collection from 220 companies in India. The data were analyzed using exploratory and confirmatory factor analyses. Further, the proposed hypotheses were tested using structural equation modeling. Product desig...

The research aims to update the corporate marketing role in promoting sustainability. study is based on assessment of today’s economic, ecological, and social responsibility issues, as well public issues associated with development following scientific methods have been applied research: analytical, comparing, graphical, statistical surveillance methods. authors studied sustainability i.e., env...

The primary purpose of this study is to analyze the structure and dynamics scientific publications in field environmental management social marketing their relationship. authors analyzed original keywords marketing. They carried out analysis works Scopus scientometric database with subsequent use analytics built database, as well modern software for bibliometric VOSviewer SciMAT. This included ...