Abstract There are three main schools for the study of ethos: pragmatic-discursive; symbolic interactionist, and rhetorical one. This paper aims to give an encompassing fuller perspective on ethos that can be useful contemporary uses persuasive communication, including media communication such as advertising or marketing communication. Primarily, it outlines conceptual employments has suffered ...

RESUMO: A produção literária moçambicana tem feito um resgate da cultura do povo que sofreu apagamentos durante o processo de colonização, recontando a história sob prisma colonizado. Tais perspectivas aparecem fortemente criticadas nas obras Paulina Chiziane, visto autora desestrutura e reorganiza as identidades até então tinham suas expressões culturais carecidas qualquer publicação. Em narra...

For more than a century, McCord Hospital, a partly private and partly state-subsidised mission hospital has provided affordable health-care services, as well as work and professional training opportunities for thousands of people in Durban, a city on the east coast of South Africa. This article focuses on one important aspect of the hospital's longevity and particular character, or 'organisatio...