Purpose: The aim and objective of this report is to identify the benefits of interactive communication channels and to advice the FMCG business on how these new methods are better than the conventional methods. Design/ Methodology/Approach:  In this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. Mainly second...

Retailing, at first sight, appears to be an industry where relational strategies can be exploited. Despite this authors disagree about whether Relationship Marketing is likely to be beneficial across the wide spectrum of retailing activities. This paper seeks to investigate whether a claim for universality can be made or, if not, clarify those ‘conditions’ which most strongly support, or otherw...

Статья посвящена исследованию стратегий выхода на рынок товаров повседневного спроса Средней Азии и выявлению наиболее перспективных форм их реализации. Описаны теоретические основы товаров; выявлены такие стратегии, как экспорт, объединение с другими игроками рынке, лицензирование, учреждение совместных предприятий, франшиза, аутсорсинг, собственные проекты др. Сделан вывод о том, что в контек...

Now-a-days the more accurate prediction of demand for fast-moving consumer goods (FMCG) is a competitive factor both manufacturers and retailers, especially in super markets, wholesale fresh food sectors other consumable industries. This proposed system presents benefits Machine Learning sales forecasting short shelf-life highly-perishable products, as it predict statistical information result,...

Managing inventory in distribution systems involves taking decisions on the quantity of inventory to be placed at different stages so that a desired customer service level can be achieved at minimum cost. In this paper, we present the case of the distribution system of an Indian FMCG company, which despite having centralized control takes replenishment decisions based on local stock information...

The economy in general and the Fast Moving Consumer Goods (FMCG) market particular have only really been fiercely competitive past 25 years. To exploit its strengths survive a of more than 94 million people like Vietnam, businesses need to determine demand industry they are doing business in. Therefore, determining factors affecting is an important issue markets FMCG particular. Through process...

This study aims to detect the influence of halal labels, prices and product quality on purchasing decisions for Fast Moving Consumer Goods (FMCG) products in community Sunggal Kanan village. The independent variables this were label (X1), price (X2) (X3). dependent variable is purchase decision towards FMCG products. sample used was 50 respondents from consumer population In study, method prima...

The greatly increased global use of plastic has serious negative environmental consequences. This study aims to analyse the influence attitudes, personal norms, social and socioeconomic demographic characteristics on consumers’ intention reduce packaging in different groups fast-moving consumer goods (FMCGs) Germany. Data for food, clothing, cosmetics, cleaning goods, furniture were collected f...